A company = f(customers,product,team)

Customers love great products that solves a pain
Great products are built by great teams
Great teams in turn attract great people

There are only 3 metrics that are essential to make it happen and it’s the same for both customers and the team.

For customers/product
a. On-boarding: Is the first experience of the app impressive and successful? (define success based on a parameter that makes sense for the product)

b. Engagement & retention (they go hand-in-hand): Is the product becoming a habit for the customer? Again, you can define “habit”. Once customers are engaged with the product, the retention metric automatically grows. Your product becomes sticky.

c. Virality: Are customers able to refer other people to the product? This is by far the best marketing strategy ever.

For the team
a. On-boarding: Is the experience on the first day/week so stunning that it looks like the person is high on caffeine and excited to work?

b. Engagement & retention (they go hand-in-hand): Is everyone in the team excited to come to work and not have monday/tue/wed blues? Are they really participating in discussion about product and strategy as opposed to just finishing off todo list? A highly engaging environment where everyone’s ideas matter is such a good atmosphere to be in.

c. Virality: Is everyone in your team able to convince or refer their friends to the company?

Customers love great products that solves a pain
Great products are built by great teams
Great teams in turn attract great people